Is a new term or labor position in the marketing and
advertising professional area, this started in the early 90´s.
The meaning talks about of “New Trends Hunters”, like:
new forms for shopping, new forms of communication, new fashion trends, new
tipes of consumers, new forms of nutrition… among other things.
This information allows to the companies, create and
develop new products and services acording with the new trends and new consumer
of today.
Also, the coolhunting is used by the companies for to
make new forms of communication and promotions campaigns acording with the new
trends.
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